imabi Launches Safety is a Right Campaign to Shine a Light on the Everyday Moments People Feel Unsafe

The campaign invites people, communities and organisations to recognise the experiences that often go unspoken and help turn awareness into practical action.

imabi has launched Safety Is A Right, a national awareness campaign highlighting the everyday moments when people feel unsafe in public spaces but often say nothing.

The campaign is built around more than 20 real, anonymised experiences of people feeling unsafe in public spaces. It focuses on the moments that do not always become headlines, reports or formal complaints: the quiet adjustments people make when they feel unsafe, from changing a route to cutting a journey short or checking in with someone when they get home.

imabi says these experiences are often absorbed quietly by individuals and communities, meaning the true impact of feeling unsafe can remain hidden.

Through Safety Is A Right, the organisation wants to shine a light on those unshared moments and encourage a wider conversation about how safety is experienced in everyday life.

The campaign is being supported by partners including Crimestoppers UK, Spike Aware UK and Fighting Knife Crime London, helping amplify the message that feeling unsafe should not be ignored, dismissed or normalised.

Mark Balaam, Founder and CEO of imabi, said:

“ We hear a lot about safety after something serious has happened. But people are making decisions every day because they don’t feel safe - where they walk, how they travel, whether they go out, whether they speak up.

“ That should matter to all of us. Safer communities start by listening properly, taking those experiences seriously and doing something practical with them.”

Members of the public are invited to anonymously share their own experiences through the campaign, helping build a wider picture of how safety is experienced across the UK.

imabi is encouraging local organisations, community groups, venues and public-facing services to share the campaign in their own areas and help bring these often-hidden experiences into the open.

The campaign also links to imabi Travel Guardian, a free personal and travel safety app designed to help people stay connected, access trusted safety information and find relevant support and reporting options.

Mark Balaam added:

“ This is not about creating fear. It is about recognising reality. People should not have to manage safety alone or feel that their experiences are too small to matter.”

People can view the campaign, read real experiences, download campaign materials and find out how to get involved by visiting the Safety Is A Right page on the imabi website - https://www.imabi.com/safety-is-a-right‍ ‍